Hannah Stuart
Head of Strategy
Hannah leads strategy at Data Story, working with clients to turn marketing data into growth roadmaps. She brings deep experience in full-funnel digital strategy, attribution modelling, and performance marketing across New Zealand and Australian markets.
Analytics
Journey Based Metrics
11 August 2026
One client describes our reporting as her customer journey in data points, showing where growth sits and where customers drop out of the booking process. Here is what that gives a marketing team that board reporting cannot.
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SEO & GEO
Can you measure GEO, and does it work?
16 July 2026
GEO is measurable when prompts, citations, accuracy, access and commercial outcomes are tracked together. See how Data Story measures AI search in NZ.
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SEO & GEO
Mention, share of voice, citation, source share: the GEO metrics that matter, and why they're not the same thing
30 June 2026
A GEO report scores you on two layers, named and sourced, and asks two kinds of question, did it happen and how much was yours. Four numbers, easy to confuse, and aiming at the wrong one can burn a quarter.
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SEO & GEO
Google just changed how customers find you
21 May 2026
Google I/O 2026 reframed Search around background agents, generative interfaces, and in-search transactions. Here's what that shift means for how customers find you, and the questions marketing leaders should be asking now.
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Destination and Experience
Tourism Digital Marketing in 2025: What's Working and What's Not
1 March 2025
The tourism marketing landscape has shifted dramatically. AI-driven search, changing booking windows, and the collapse of third-party data are reshaping how visitors find and book experiences. Here's what the data from our tourism clients tells us.
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