What we do

Marketing for good

Data Story was born to master the craft of marketing, and to use that power for good.

We blend data, analytics, and creativity to craft compelling marketing strategies that drive results. Our passion lies in transforming insights into actionable plans for organisations that align with our doing-good manifesto.

Full transparency

We operate on a full transparency approach with our clients. We share our hesitations, our ideas and anything we can to help grow.

We follow the data

We use data to decide where to focus. We then come up with ideas to boost performance and choose what to do based on impact and cost. This way, we aim at the most important parts of your marketing and strategy.

Partner for the long term

We’re committed to long-term client partnerships that drive client growth. Our team acts as an extension of clients’ own, providing training and coaching while ensuring every dollar is spent wisely, treating their budget as if it were our own.

Our Values

Our values drive everything we do

Our values put your results at the centre of what we do. We're on a mission to become so good at growth marketing that we can help organisations change the world for the better.

Hopefully you're on the same page or truth is we won't work that well together!

Our Values

Our values drive everything we do

Our values put your results at the centre of what we do. We're on a mission to become so good at growth marketing that we can help organisations change the world for the better.

Hopefully you're on the same page or truth is we won't work that well together!

Results

Full Transparaency

We operate on a full transparency approach with our clients. We share our hesitations, our ideas and anything we can to help grow.

We follow the data

We use data to decide where to focus. We then come up with ideas to boost performance and choose what to do based on impact and cost. This way, we aim at the most important parts of your marketing and strategy.

Partner for the long term

We’re committed to long-term client partnerships that drive client growth. Our team acts as an extension of clients’ own, providing training and coaching while ensuring every dollar is spent wisely, treating their budget as if it were our own.

Meet the Data Story team

Direct access to experts in Strategy, Analytics, Paid Media, SEO, CRO and Automation.

Dave Hockly

Dave Hockly

Director
Hannah Stuart

Hannah Stuart

Head of Strategy
Ruby Alldred

Ruby Alldred

Paid Media Specialist
Arthur Davey

Arthur Davey

Performance and Insights Lead
Kim Hudson

Kim Hudson

Digital Marketing Specialist
Sabrina Poulin

Sabrina Poulin

CRM & Automation Specialist
Katharine Hockly

Katharine Hockly

General Manager
Nicolas Chavan

Nicolas Chavan

Analytics Specialist
Callum Radford

Callum Radford

Designer
Paul Hutch

Paul Hutch

Full Stack Developer
Penny Ellis

Penny Ellis

Digital Marketing Specialist
Sam Tokay

Sam Tokay

Digital Marketing Specialist
Sophie Schollum

Sophie Schollum

Digital Marketing Coordinator
Reko

Reko

Head of Security
Obi

Obi

Chief Greeting Officer

See what our clients have to say

 Quitstrong.nz
Quitstrong.nz
Digital Manager

“[Data Story] helped to get us actionable data that led to big wins.”

Show more
Aspiring Guides Website
Aspiring Guides Website
Marketing Manager

We’re thrilled with our new website developed by Data Story. Since its launch, we’ve seen an immediate increase in bookings and a noticeable improvement in the quality of enquiries we receive. The streamlined user experience, combined with the clear and intuitive presentation of information, has transformed our website into a genuine tool for our team and clients. Data Story truly understood our brand and delivered a platform that not only looks great but will continue to serve our company as the products and brand develop.

Show more
Queenstown Medical Centre
Queenstown Medical Centre
Manager

We had no idea how much of a difference local pages could make! Since launching our new location pages, we've seen a huge boost in online visibility, and patients are finding the right clinic faster. The results have been awesome!

Show more
Aspiring Guides Paid Media
Aspiring Guides Paid Media
Digital Marketing Manager

“Our paid media strategy implemented with Data Story delivered immediate results. Not only did we experience an increase in the number of enquiries, but we found that the leads generated were genuinely interested in our services and were more likely to convert into bookings.”

Show more
Te Whatu Ora
Te Whatu Ora
Senior Content Designer, Health Promotion

DataStory has been awesome to work with. Some of our internal advisors now have a level of oversight that they have never seen before. For our digital practitioners, DataStory is an invaluable part of the team and also provided added value as peer reviewers.

Show more
Queenstown Medical Centre
Queenstown Medical Centre
Patient & Support Services Manager

"I’m really surprised by the results we achieved—I had no idea that adding dedicated service pages would make such a big impact. The improvements have exceeded our expectations, and we’re thrilled with the outcome!"

Show more
Aoraki Mt Cook Alpine Village
Aoraki Mt Cook Alpine Village
Marketing Manager

Data Story has streamlined and optimised our digital marketing advertising which has led to continued growth and record breaking sales on our website. Their collaborative and personal approach makes them feel like an extension of our team.

Show more
Stoked Stainless
Stoked Stainless
Founder

"Working with Datastory has been a game-changer for our brand. Their strategies and deep understanding of the market have not only increased our visibility but also significantly boosted our engagement rates. The team's dedication and innovative approach to advertising have set us apart from our competitors. We've seen a good return on investment. We recommended for any business looking to make an impact".

Show more
Aspiring Guides
Aspiring Guides
Marketing Manager

"Data Story researched and developed our new website. They did a great job. Their UX insights and customer focus was just what we needed. Would recommend."

Show more
Storypark
Storypark
Marketing Manager

"Data Story helped us become more data-driven...which is our biggest competitive advantage."

Show more
Cardrona Alpine Resort
Cardrona Alpine Resort
Marketing Manager

"Data Story's conversion approach to paid media has lead to bigger ROAS without impacting customer experience. They're a part of our team."

Show more
Women's Refuge
Women's Refuge
Fundraising, Marketing and Communications Manager

"Through the build of the e-commerce site Safe Nights, DataStory has helped us provide 28,000 Safe Nights and many donors have now become recurring members through the Safe Night Club - they know their donation turns into something tangible. Thanks to a series of well-thought communications, it's almost no extra work for my team and we can focus on Women's Refuge other initiatives."

Show more
Chomp Food Safety
Chomp Food Safety
Marketing Manager

Working with Data Story has stepped up our lead-generation efforts. Their data-driven approach, including targeted keyword analysis, led to the creation of a valuable food safety resource that directly addresses our audience’s pain points. By combining this with advertising campaigns and a custom landing page, we quickly generated high-quality leads.

Show more
 Quitstrong.nz
Quitstrong.nz
Digital Manager

“[Data Story] helped to get us actionable data that led to big wins.”

Aspiring Guides Website
Aspiring Guides Website
Marketing Manager

We’re thrilled with our new website developed by Data Story. Since its launch, we’ve seen an immediate increase in bookings and a noticeable improvement in the quality of enquiries we receive. The streamlined user experience, combined with the clear and intuitive presentation of information, has transformed our website into a genuine tool for our team and clients. Data Story truly understood our brand and delivered a platform that not only looks great but will continue to serve our company as the products and brand develop.

Queenstown Medical Centre
Queenstown Medical Centre
Manager

We had no idea how much of a difference local pages could make! Since launching our new location pages, we've seen a huge boost in online visibility, and patients are finding the right clinic faster. The results have been awesome!

Aspiring Guides Paid Media
Aspiring Guides Paid Media
Digital Marketing Manager

“Our paid media strategy implemented with Data Story delivered immediate results. Not only did we experience an increase in the number of enquiries, but we found that the leads generated were genuinely interested in our services and were more likely to convert into bookings.”

Destination Queenstown UX
Destination Queenstown UX
Digital Marketing Manager

"Working with the Data Story team on our UX has transformed our approach. The increase in conversions and engagement speaks volumes, and their strategic insights helped us better understand and segment our audience effectively."

Te Whatu Ora
Te Whatu Ora
Senior Content Designer, Health Promotion

DataStory has been awesome to work with. Some of our internal advisors now have a level of oversight that they have never seen before. For our digital practitioners, DataStory is an invaluable part of the team and also provided added value as peer reviewers.

Queenstown Medical Centre
Queenstown Medical Centre
Patient & Support Services Manager

"I’m really surprised by the results we achieved—I had no idea that adding dedicated service pages would make such a big impact. The improvements have exceeded our expectations, and we’re thrilled with the outcome!"

Aoraki Mt Cook Alpine Village
Aoraki Mt Cook Alpine Village
Marketing Manager

Data Story has streamlined and optimised our digital marketing advertising which has led to continued growth and record breaking sales on our website. Their collaborative and personal approach makes them feel like an extension of our team.

Stoked Stainless
Stoked Stainless
Founder

"Working with Datastory has been a game-changer for our brand. Their strategies and deep understanding of the market have not only increased our visibility but also significantly boosted our engagement rates. The team's dedication and innovative approach to advertising have set us apart from our competitors. We've seen a good return on investment. We recommended for any business looking to make an impact".

Aspiring Guides
Aspiring Guides
Marketing Manager

"Data Story researched and developed our new website. They did a great job. Their UX insights and customer focus was just what we needed. Would recommend."

Storypark
Storypark
Marketing Manager

"Data Story helped us become more data-driven...which is our biggest competitive advantage."

Cardrona Alpine Resort
Cardrona Alpine Resort
Marketing Manager

"Data Story's conversion approach to paid media has lead to bigger ROAS without impacting customer experience. They're a part of our team."

Women's Refuge
Women's Refuge
Fundraising, Marketing and Communications Manager

"Through the build of the e-commerce site Safe Nights, DataStory has helped us provide 28,000 Safe Nights and many donors have now become recurring members through the Safe Night Club - they know their donation turns into something tangible. Thanks to a series of well-thought communications, it's almost no extra work for my team and we can focus on Women's Refuge other initiatives."

Chomp Food Safety
Chomp Food Safety
Marketing Manager

Working with Data Story has stepped up our lead-generation efforts. Their data-driven approach, including targeted keyword analysis, led to the creation of a valuable food safety resource that directly addresses our audience’s pain points. By combining this with advertising campaigns and a custom landing page, we quickly generated high-quality leads.

Join the team

Learn more about out culture and careers
Careers

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