Tourism & Hospitality

The agency that speaks tourism because we've lived it

We've spent 10+ years growing visitor economies — from regional RTOs to ski resorts to luxury accommodation. Our clients collectively generate over $250M in annual revenue. We know how travellers decide, book, and return.

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$250M+

Tourism client revenue

30+

Tourism & hospitality clients

$4M+

Paid media managed for RTOs

900+

AI prompts in our tourism library

Why Tourism Is Different

Generic agencies don't understand seasonality. We do.

Tourism marketing has constraints most agencies never encounter: perishable inventory, seasonal demand curves, weather-dependent decisions, and travellers who research for weeks before booking.

We've built campaigns around Queenstown's double-peak pattern. We've written ad copy that complies with ski resort advertising rules. We know that night skiing belongs to Coronet Peak, not The Remarkables.

That operational knowledge — the difference between a season pass earlybird and a day pass upsell — is what separates us from agencies who treat tourism like any other vertical.

What We Deliver

Full-funnel marketing built for how travellers actually decide

From the first search query to post-trip rebooking, we map your marketing to the visitor decision process — not to a generic funnel template.

📊

Destination Intelligence

Real-time visitor data indexed across operators. Track sentiment, share of voice, and market shifts — without sharing raw numbers between competitors.

🎯

Paid Media & Traffic

Meta, Google, PMax campaigns designed for tourism buying cycles. We've managed multi-mountain season pass campaigns, route-specific airline targeting, and multi-RTO cooperative buys.

🔍

GEO & AI Visibility

Travellers now ask ChatGPT where to go. We track your share of voice across LLMs and build content that earns mentions in AI-generated travel recommendations.

🔄

Lifecycle & CRM

Pre-arrival sequences, post-stay rebooking flows, and earlybird campaigns. We've mapped 14-stage deal pipelines for luxury villa operators and built CRM schemas across 155+ fields.

📈

Analytics & Reporting

Connected dashboards pulling from your booking engine, paid channels, and web analytics. No vanity metrics — we report on the numbers that move revenue.

🏔️

Brand Canon & Content

Your brand's language, positioning, and compliance rules encoded into AI systems. Every piece of content — ads, emails, landing pages — sounds like you, not like a chatbot.

Who We Work With

Tourism operators who want marketing grounded in data, not guesswork

RTOs & DMOsRegional tourism organisations and destination management bodies across New Zealand and Australia. Cooperative media campaigns, visitor research, community sentiment surveys, and destination intelligence products.
Ski ResortsSeason pass campaigns, earlybird funnels, mountain-specific ad compliance, and multi-resort cooperative strategies. Current partner: NZSki (Coronet Peak, The Remarkables, Mt Hutt).
Luxury AccommodationLifecycle automation for luxury villa and boutique lodge operators across Asia-Pacific. Guest journey mapping, concierge-led booking funnels, and high-value rebooking sequences.
Attractions & ExperiencesVisitor attractions, guided experiences, and activity operators. Full-funnel paid media, conversion rate optimisation, and revenue-focused analytics.
Hospitality GroupsMulti-venue hospitality operators managing seasonal demand, event-driven traffic, and guest retention across food, beverage, and accommodation.

How We're Different

Built for tourism. Powered by AI. Grounded in the numbers.

Most agencies retrofit their process for tourism clients. We built ours inside the industry — from front-of-house hospitality to destination management boardrooms.

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900+ tourism-specific AI prompts
Brand Canon system encodes your voice into AI
GEO tracking across ChatGPT, Gemini, Perplexity
Structured Google Drive knowledge base per client
Seasonal demand modelling, not flat budgets
Cooperative campaign structures for RTOs
Advertising compliance built into every brief
Front-line hospitality background on the team

We are proud to be

Meta PartnerGoogle PartnerHubSpot Partner

Client Stories

What tourism operators say about working with us

“Arthur raised a great question around our budget allocation to branded search. As a result, we set up a test redirecting spend to generic and tracked performance. The final results were a really positive outcome.”

Chief Marketing Officer, Wētā Workshop Tours

“Partnering with Data Story has really strengthened our digital advertising across multiple campaigns. Their data-led recommendations have helped us reach the right audiences.”

Marketing Team, International Antarctica Centre

“Data Story are an amazing partner. The team understand our goals, our business and slot straight into our way of working. They are an extension of our team.”

Digital Marketing Manager, Ultimate Hikes

AI Is Changing Travel

Travellers are already asking AI where to go. Are you in the answer?

The booking funnel has shifted. Travellers now ask ChatGPT for itinerary recommendations, use Perplexity to compare destinations, and trust AI summaries over page-one search results.

We built a GEO tracking framework that measures your share of voice, position, and rank across large language models. We know which prompts mention your destination — and which ones mention your competitors instead.

Talk to us about GEO

What GEO tracking reveals

Share of Voice

How often AI models mention your destination vs. competitors

Position

Where you appear in the order of AI recommendations

Rank

Your overall standing across prompt categories and models

Start a Conversation

Your visitors are already telling you what works. Let's listen together.

We start every engagement with a free strategy call. No pitch deck — just a conversation about your data, your goals, and where we think the biggest opportunities sit.

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Tourism & Hospitality clients

What our tourism & hospitality clients say

“Arthur raised a great question around our budget allocation to branded search. As a result, we set up a test redirecting spend to generic and tracked performanc…”

Chief Marketing Officer, Wētā Workshop Tours

“The team at Data Story have transformed how we approach our digital marketing. Their data-driven approach and clear reporting means we always know exactly where…”

Marketing Director, Ultimate Hikes

“Working with Data Story has been a game changer for our SEO strategy. They helped us identify key opportunities and delivered measurable improvements in organic…”

Digital Marketing Manager, Destination Queenstown

“The paid media strategy that Data Story developed for us has consistently delivered strong ROAS. Their transparent reporting and proactive optimisation means we…”

Director, Aspiring Guides

“Data Story helped us completely overhaul our HubSpot setup. The result is a CRM that actually works for our team, with automation that saves us hours every week…”

Head of Marketing, MountainWatch

“The HubSpot CRM setup that Data Story delivered has completely transformed how we manage our client relationships. The team took time to truly understand our bu…”

Operations Manager, ARRIVAL Travel

“Data Story have been an invaluable partner in helping us understand and leverage our data to drive better marketing decisions. Their team is knowledgeable, resp…”

Marketing Manager, International Antarctica Centre

“Data Story helped us understand how to use trend-driven content to reach visitors at the right time. The results speak for themselves — our organic reach has ne…”

Tourism Manager, Horowhenua NZ

Tourism & Hospitality results

Draft