SEO & GEO
Data Story insights and guides on seo & geo.
SEO & GEO
Mention, share of voice, citation, source share: the GEO metrics that matter, and why they're not the same thing
30 June 2026
A GEO report scores you on two layers, named and sourced, and asks two kinds of question, did it happen and how much was yours. Four numbers, easy to confuse, and aiming at the wrong one can burn a quarter.
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SEO & GEO
Google just changed how customers find you
21 May 2026
Google I/O 2026 reframed Search around background agents, generative interfaces, and in-search transactions. Here's what that shift means for how customers find you, and the questions marketing leaders should be asking now.
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