Paid Media
Data Story insights and guides on paid media.
Paid Media
Why pay commission on guests you already won?
13 August 2026
Your brand, your reputation and your marketing earn the guest. Then the booking goes to an OTA, and the commission and the guest relationship go with it. How to use Google Hotel Ads to hold on to the booking, the relationship and the data.
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Paid Media
How to Set a Paid Ad Budget That Can Flex
23 June 2026
A paid budget should be built backwards from a goal and the price you'll pay for each conversion, then left free to follow demand. Here's how to set ad spend with intent, and measure it against your own data, not the platform's.
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