The Partner
Queenstown Medical Centre (QMC) is a trusted healthcare provider in Queenstown, New Zealand, offering GP consultations, urgent care, and specialist medical services. With multiple locations serving a diverse population, QMC sought a stronger local SEO presence to ensure patients could easily find relevant location-specific information.
Data Story Services
Search Engine Optimisation
Website Development
Quick wins
The Challenge
QMC’s website previously lacked dedicated location pages, meaning all local search traffic was directed to the homepage. This created several opportunities for improvement:
Lower local search rankings – Without dedicated pages, Google struggled to associate QMC’s locations with relevant searches.
Reduced visibility in Google Business Profiles (GBP) – Listings pointed to the homepage instead of location-specific content.
User experience – It was harder for clients to find location details, opening hours, and service availability.
The strategy
We hypothesised that dedicated location pages with helpful content would improve QMC’s local search visibility by aligning with Google’s best practices for local SEO.
What we did:
Added Structured Data & On-Page SEO Updates
- Included FAQs addressing common patient queries to increase engagement and featured snippet potential.
- Implemented LocalBusiness schema markup to improve search engine understanding.
- Optimised page titles, meta descriptions, and headings with location-specific keywords.
Enhanced Google Business Profile Listings
- We updated each GBP listing to link directly to the relevant location page instead of the homepage (except for the main QMC centre, which links to the homepage).
- Ensured GBP information matched the website to improve credibility and ranking signals.
Created Optimised Location Pages
We developed the content on the location pages to provide clear, helpful information tailored to user needs, ensuring visitors could easily find details on:
- Designed individual pages for each QMC location (Queenstown, Remarkables Park, Arrowtown and Jacks Point).
- Included essential local SEO elements on the location pages:
- NAP (Name, Address, Phone Number) for consistency.
- Opening hours, services offered, and patient enrolment info.
- A link to the Google Business Listing to provide driving directions.
- Information about how each location connects within the wider QMC network to guide patients to the services at each location and the wider QMC services.
Added Structured Data & On-Page SEO Updates
- Included FAQs addressing common patient queries to increase engagement and featured snippet potential.
- Implemented LocalBusiness schema markup to improve search engine understanding.
- Optimised page titles, meta descriptions, and headings with location-specific keywords.
Enhanced Google Business Profile Listings
- We updated each GBP listing to link directly to the relevant location page instead of the homepage (except for the main QMC centre, which links to the homepage).
- Ensured GBP information matched the website to improve credibility and ranking signals.
Created Optimised Location Pages
We developed the content on the location pages to provide clear, helpful information tailored to user needs, ensuring visitors could easily find details on:
- Designed individual pages for each QMC location (Queenstown, Remarkables Park, Arrowtown and Jacks Point).
- Included essential local SEO elements on the location pages:
- NAP (Name, Address, Phone Number) for consistency.
- Opening hours, services offered, and patient enrolment info.
- A link to the Google Business Listing to provide driving directions.
- Information about how each location connects within the wider QMC network to guide patients to the services at each location and the wider QMC services.
The results
By implementing dedicated location pages and optimising QMC’s local SEO strategy, we achieved significant improvements in organic performance and local search rankings.
"I’m really surprised by the results we achieved—I had no idea that adding dedicated service pages would make such a big impact. The improvements have exceeded our expectations, and we’re thrilled with the outcome!"
Key Takeaways
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