Author
Sabrina Poulin
CRM & Automation Specialist
Sabrina is Data Story's HubSpot expert, building CRM systems and marketing automation workflows that save teams time and improve conversion. She has designed lifecycle journeys for luxury accommodation operators, RTOs, and B2B businesses across the region.
2 Articles by Sabrina Poulin
Email
CRM
How we do CRM for destinations, experiences and tourism businesses
22 July 2026
For a tourism business, the difference between a CRM that holds contacts and one that drives revenue sits in a few specific places: attribution, audiences, automation and repeat bookings. How we refine each.
Read articleAvoid the Spam Folder: Why Your Email Reputation Matters
26 March 2025
Around 45% of emails go to spam. Your sender reputation decides whether yours make the cut — here's how IP and domain reputation work, and how to fix a bad one.
Read article