General Manager
Katharine is General Manager at Data Story, where she leads how the agency operates and delivers for clients. She writes about marketing measurement and the decisions data changes for marketing leaders.
Strategy
28 October 2026
We audited eight months of our own AI use across 14 client accounts. Routine upkeep was down 29% and analysis was up 175%. Here is what changed, and what to look for in the work your agency sends you.
