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Work examples

Good marketing strategy has not changed, but the market has. We're helping companies lower marketing costs, retain customers & thrive in the Covid-19 recovery economy.
  • Cardrona Alpine Resort
    26%+ YoY growth in online revenue (7 figures). Customer journey mapping, website and landing page optimisation, paid media strategy, management and optimisation, SEO, analytics design & configuration and building the new ecommerce web app via an agile process.

    TVNZ-NZ Marketing Awards 2020 | Best In-House Marketing Award Winners.
  • Queenstown Resort College
    Marketing automation and platform integrations. Paid media strategy, management and optimisation, SEO, Customer journey mapping and landing page and website UX and optimisation. Ran some of QRC's highest converting campaigns to date.
  • Destination Queenstown
    Paid media, management & strategy. SEO. Ran some of their highest converting campaigns to date.
  • Modica Group
    Website Development and Landing Page optimisation, paid media and SEO. Created highest performance campaign to date with 2.1% conversion rate for lead generation and have had an increase in .
  • Sutherland Self Help Trust
    Using Customer Research, we successfully refined the brand message and developed a new website to make it easier for charities to self-qualify. The updated website saw an increase of time on site by 72% and increase in organic traffic conversions. Coupled with Email Marketing tactics used during the 2021 campaign, we successfully increased the number of qualified applications YoY.
  • New Zealand Trade & Enterprise
    Designed & configured customer journey based analytics for their customer portal.
  • Brathwait
    Estimated +6 figure increase in online revenue via CRO consulting
  • Second Unit
    Paid media strategy, management & optimisation. AB test increased conversions by 51% lift resulting in additional 6 figures in revenue.
  • Dry Living
    Website design and CRO establishing a whopping 18% lead generation conversion rate post launch. Paid media campaign/funnel that resulted in 300% increase in online lead generation.
  • Govt.nz
    UX & analytics audit and framework to test, measure & improve site performance by user task

The DS Pact

Our values inform every decision we make. Who we hire, where we spend money, what we focus on, the service you can expect as a client. These values form our heartbeat. When we work with clients or teams that align to these values, everybody wins. Stronger results, faster learning and work satisfaction runs high.

Never settle. Chase growth

We want to make a measurable difference to every client. Getting results requires being systematic, having a clear benchmark, involving different departments, creativity and testing. We can’t settle.

Test everything

The hypothesis mindset allows us to fail, to throw things out there, to get creative. The hypothesis mindset inspires us to design a way to test our ideas. At Data Story we’re always learning and always improving.

Radical transparency

We’re honest, even when it hurts. We share our processes, tools, IP, resources and even our time sheets. We don’t hide what we’re doing. We keep ego out of the room. This allows us to be data-driven and less biased.

Do our strategies align?

What’s the unique reason customers choose your business that cannot be easily copied? For Data Story, the unique, un-copyable advantage you get when you work with us is our values.

You can’t copy an attitude. Our values allow us to drive measurable, bottom-line results. Our values attract people & businesses who value transparency, testing, speed, data insights & ultimately results above everything.