UX & Conversion Rate Optimisation

We've performed Conversion Rate Optimisation for:

Get systematic, measurable results

Stop randomly applying tactics and hoping for results. We quickly prioritise and test to find winning marketing messages, creative and channels for high margin growth.

CRM Integration
API Integrations
Google Analytics
Dashboards and Reporting
Marketing Automation
Chat Bots

“

Data Story quickly designed and implemented our customer portal analytics. They took our internal team on the journey to build capability that went beyond the life of the project.

Jonathan Southee, Director Digital Delivery - NZTE

“

Data Story quickly designed and implemented our customer portal analytics. They took our internal team on the journey to build capability that went beyond the life of the project.

Jonathan Southee, Director Digital Delivery - NZTE

Get systematic, measurable results

Stop randomly applying tactics and hoping for results. We quickly prioritise and test to find winning marketing messages, creative and channels for high margin growth.

Data and research lead insights

Most best practice tactics won’t get results. Our research process diagnoses your highest leverage opportunities, which has led to many winning AB test results.

“

One AB test increased revenue by 52%. Its was a game-changer.

Meg Williams, Festival Director – Tāwhiri

Analytics for growth

CRO starts with good data. We audit and configure your analytics and testing tools to ensure we find and improve from the lowest hanging fruit, up.

Deliverables

We're here to help you grow your organisation, here's what we'll deliver:

Analytics and AB testing tool set up

Winning AB tests with great ROI

Third Party Integrations

Prioritisation to gain the biggest results

Results or quick insights on where to improve

Strategy

Customer research and customer journey mapping

FAQ's

If your question isn't listed here, please contact us

What is CRO?

We recommend reading the book Making Websites Win, by CRE for an excellent understanding of CRO.

We’ve never done CRO, can you help?

Yes, as a top analytics agency, we can provide you with the necessary tools and processes to enhance your CRO capabilities. Our team works closely with yours to achieve your conversion goals.

How does CRO fit in with your other services?

Conversion optimisation is a cornerstone of our services and the key end goal of the customer journey.

We don’t have a lot of traffic, can you still AB test?

Unfortunately, true A/B testing requires a “statistically significant” amount of traffic. If your business is under that threshold, we have plenty of other tools to help you evaluate the effectiveness of your campaign.