Case Study›Steamer Wharf

Steamer Wharf

A modern website built to convert, backed by clean tracking

March 2025

The Partner

Steamer Wharf needed a new, more modern website and lacked the tracking data to understand the customer journey. We redesigned the site to be more modern, integrated important customer tracking data, and built each page to convert.

Data Story Services

Website DevelopmentAnalytics & Tracking

The Challenge

The Steamer Wharf website was in need of a new, more modern website but also lacked the tracking data to understand the customer journey.

Our Approach

We redesigned the website to be more modern, integrated important customer tracking data, and built each page to convert. Our process moved through research and benchmarking, prioritising and forming hypotheses, design and build, then test and learn.

Research and benchmark

Audited the previous website to understand what was working and where the customer journey broke down.

Prioritise and hypothesise

Set the priorities for the rebuild and formed clear hypotheses about how to improve conversion.

Design and build

Reorganised and optimised each page to better facilitate the customer journey, with clear CTAs, an improved customer flow, on-page SEO, and a future-proofed site architecture.

Test and learn

Implemented custom events via Google Analytics 4 so visitor usage could be measured and acted on.

The Results

A modern, conversion-focused website backed by high-quality tracking data.

After completing an audit of the previous website, the team reorganised and optimised each page to better facilitate the customer journey. This included producing clear CTAs, enhancing the customer flow, improving on-page SEO, and future proofing the website's architecture.

Understanding visitor usage is important for any website. To ensure high quality data, we implemented custom events via Google Analytics 4. This allowed us to see standard events like pageviews in addition to data for specific elements of the site like the new accordion, outbound links, and new tenant pages.

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