Southern Lakes Heliski

In the wake of the Covid-19 pandemic, Southern Lakes Heliski sought to increase their brand awareness and maximise their return on ad spend by generating new bookings and engaging returning travellers.

We partnered with Southern Lakes Heliski to run targeted digital ads that correlated to actual sales. We identified a highly engaged audience of ski and snowboard enthusiasts. By leveraging our expertise in paid advertising and data-driven marketing, they achieved an impressive 18x return on investment.

We created a tailored digital advertising strategy, focusing on audience insights and advanced segmentation, compelling ad creative, optimised bidding strategies, refined targeting parameters, and continuous analysis and optimisation of campaign performance.

Our data-driven approach led to remarkable improvements in Southern Lakes Heliski's online performance.

The campaign increased brand awareness and engagement of returning travellers to the region, delivered a 78% increase in year-over-year online revenue with the return of international clients, and returned $18.84 in sales for every dollar spent on digital advertising. It drove a 234% increase in users and a 228% increase in sessions year over year, reached 181,000 people, generating over 1.9 million impressions, and lifted video views from 25% to 48%, with a 1.05% CTR and a cost-effective $0.51 CPC.

This case study highlights the effectiveness of data-driven marketing and optimisation. By understanding and targeting the right audience, businesses can successfully navigate challenging situations and maximise their return on advertising investment.