Case Study›McBrimer Homes

McBrimer Homes

Building a digital presence in a slowing housing market

March 2025

The Partner

McBrimer Homes is a home builder that, facing a slowdown in the housing market, recognised the urgent need to expand their digital presence to attract potential customers and stay competitive.

Data Story Services

Paid MediaAnalytics & TrackingCRM Integration

The Challenge

When facing a slowdown in the housing market, the team at McBrimer recognised the urgent need to expand their digital presence to attract potential customers and stay competitive. However, they encountered several challenges along the way.

First, their previous marketing efforts were limited, with minimal utilisation of paid media channels, hindering their ability to reach and engage their target audience effectively.

Additionally, the lack of a robust reporting system meant that they could not accurately track and measure the results and progress of their digital marketing campaigns. This absence of insights made it difficult for the McBrimer team to assess the effectiveness of their strategies and make data-driven decisions.

Recognising the need for expertise and support, they partnered with Data Story to overcome these hurdles and leverage the power of data to drive their business forward.

Our Approach

Through comprehensive tracking implementation, CRM integration, and a strategic paid media campaign, we aimed to address the client's challenges and help them improve their digital marketing performance.

CRM integration with Facebook leads

The Data Story team integrated a CRM platform with Facebook leads, creating a seamless workflow and improving their lead management process. This integration allowed for better organisation, tracking, and follow-up on leads generated through Facebook, ultimately enhancing the client's overall efficiency and effectiveness in converting leads into customers.

Three-layered paid media campaign

We implemented a three-layered paid media campaign on Facebook to expand the client's reach and drive conversions. This strategic approach involved targeting and engaging the client's specific target audience at various stages of the marketing funnel. By segmenting the audience and delivering tailored messages, we aimed to maximise the campaign's impact and improve the client's conversion rates.

The Results

Comprehensive tracking, CRM integration, and a funnel-staged paid media campaign gave McBrimer the digital presence and lead management they set out to build.

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