To keep things simple, we’ve broken our process down into three stages.
This is the first step in the process. We use data to inform your strategy by understanding what areas of your marketing you should focus on. We also ensure you have accurate data by configuring your data collection tools such as Google Analytics and your CRM.
It's time to measure, understand and convert your customers. We are leading experts in Conversion Rate Optimisation in New Zealand.
CRO is at the heart of everything we do. We measure & research, prioritise, hypothesise, test and learn. We use CRM-integrated chatbots, smart forms and clever lead generation tools that improve the performance of your digital.
We love getting results. Our process follows three steps:
1. Set up your marketing tech, analytics because good data & connected platforms are the foundation of effective marketing.
2. Put data to work through conversion rate optimisation.
3. Finally we, drive high converting traffic through paid media, marketing automation & SEO.
Firstly, we map the customer journey. Then we audit tools and your marketing performance to date. We design, configure and integrate your analytics and marketing tools to ensure your business is capturing the right data. Using our customer journey analysis, we optimise your website and run successful paid media campaigns, marketing automations & SEO.
We're on a mission to become so good at growth marketing that we can help organisations change the world for the better. We’re on track to drive 50 million in additional revenue for Clients by 2025, even with COVID-19. We specialise in conversion optimisation because diagnosing and testing marketing efforts leads to better results and better experiences for people.
Organisations that align with our values: results-driven, action-oriented, transparent, data-driven, experimental and people-focused. Our clients are on board with conversion optimisation and journey based marketing.
Our clients are on board with conversion optimisation and customer journey based marketing. We start when your organisation decides it wants to grow through digital channels.
We can work with your team in-person and also remotely. We consistently communicate and are work closely with your team towards a common goal, growing through digital channels.
We don’t tend to think about services as separate offerings. To us, every client is about getting sustainable ROI and creating better customer experiences. To do this we find ourselves providing a range of services that some classify as full service. We don’t produce creative, brand identities or do design-led projects. We research, measure and improve marketing performance. If you need only a specific service like analytics, we set up your analytics and teach you so you can reach your goals. This means we’ll touch on customer journey mapping, UX and conversion optimisation because analytics on it’s own is just data. What you really want is the story.
Yes. If you know what you need we can deliver set scopes of work. Some organisations use us only for analytics and UX research, while others consider us their digital partner with the task of increasing sales and lowering acquisition costs. 500+ person organisations tend to use us for UX and analytics work. Smaller organisations benefit most from running our full growth process. We want to generate a positive ROI as quickly as possible so we balance insights and analytics work with making improvements to the most impactful areas of your marketing.
Measuring and understanding your customers to find ways to make a big impact on your marketing. We’re the balance of data and story ;)
We’re not design or tech focused. We struggle with bureaucracy. We love speed and often lean towards rough MVP style tests before we invest in more stable solutions. This does not suit a lot of organisations.
Yes. We make high-converting websites. We improve navigation, set up live chat and chat bots. We integrate websites and CRMs. We have an amazing web designer for large projects, and for smaller projects we build out existing brands. This website was made internally.
We use third party managed hosting which handles most major security and scaling concerns. First pick is AWS. We don’t specialise in complex tech solutions. We’re marketing acquisition and retention focused. If you would like a tailored tech recommendation get in touch.
If our values fit, we audit, configure & analyse your analytics, establish goals, hypothesise and prioritise the biggest impacting ideas and get testing! We usually say give us 3-months to make a solid ROI.
Our transparency and results focus often pull us into your team. We share our tools, documentation, time sheets–everything. We need resource on your end for regular, fast communication.
The dream client is when you’re ready to follow and test data insights (or trust us to do this).
We tend to draft a lot of web and ad copy as we know the context and who we’re writing for. We write content for conversion and SEO. We can make light video edits when we want to test something, but generally we get you to supply video and image assets. If the data suggests you need new creative/positioning, we recommend agencies or freelancers depending on your needs.
We would happily offer a performance pricing or guarantee results under the right circumstances. We back our work and process based on delivering great results in the past.
We chat! Then we propose how we can best help you. If you agree we get access to your tools and get into the work.
You can contact us anytime. We often use slack to comms. We time block when we check these tools, but generally you get a response within 12 hours.
We have 24/7 response for urgent matters such as hosting and security.
What’s the unique reason customers choose your business that cannot be easily copied? For Data Story, the unique, un-copyable advantage you get when you work with us is our values.
You can’t copy an attitude. Our values allow us to drive measurable, bottom-line results. Our values attract people & businesses who value transparency, testing, speed, data insights & ultimately results above everything.