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Our Process

The Data Story process is a proven methodology for growing revenue for online businesses. We’ve driven and converted 100,000’s of users, generating millions in revenue for clients.

Our process is the key to your success

To keep things simple, we’ve broken our process down into three stages.

Data Driven Marketing Specialists

Our team follow a systematic process of collecting data and making data-driven decisions to optimise your online presence. This is what we do every day for our clients.
What we do
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What we do

We love getting results. Our process follows three steps:
1. Set up your marketing tech, analytics because good data & connected platforms are the foundation of effective marketing.
2. Put data to work through conversion rate optimisation.
3. Finally we, drive high converting traffic through paid media, marketing automation & SEO.

How we do it
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How we do it

Firstly, we map the customer journey. Then we audit tools and your marketing performance to date. We design, configure and integrate your analytics and marketing tools to ensure your business is capturing the right data. Using our customer journey analysis, we optimise your website and run successful paid media campaigns, marketing automations & SEO.

Why we do it
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Why we do it

We're on a mission to become so good at growth marketing that we can help organisations change the world for the better. We’re on track to drive 50 million in additional revenue for Clients by 2025, even with COVID-19. We specialise in conversion optimisation because diagnosing and testing marketing efforts leads to better results and better experiences for people.

Who We Do It For
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Who we do it for

Organisations that align with our values: results-driven, action-oriented, transparent, data-driven, experimental and people-focused. Our clients are on board with conversion optimisation and journey based marketing.

When We Do It
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When we do it

Our clients are on board with conversion optimisation and customer journey based marketing. We start when your organisation decides it wants to grow through digital channels.

Where We Do It
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Where we do it

We can work with your team in-person and also remotely. We consistently communicate and are work closely with your team towards a common goal, growing through digital channels.

"Conversion Rate Optimisation lowered our customer acquisition costs. One AB test increased revenue by 52%. Its was a game-changer."
Meg Williams, Festival Director – Tāwhiri
"Data Story's conversion approach to paid media has lead to bigger ROAS without impacting customer experience. They're a part of our team."
Nadia Ellis, Marketing Manager – Cardrona Alpine Resort
"Data Story quickly designed and implemented our customer portal analytics. They took our internal team on the journey to build capability that went beyond the life of the project."
Jonathan Southee, Director Digital Delivery - NZTE
“Data Story's process has taken our marketing to the next level. If you have the chance to work with them, take it.”
Charlie Phillips, CEO - Queenstown Resort College

You probably have questions.

Is your goal to grow your organisation through digital channels? If so, read our FAQ's and learn about working with our team.

Do our strategies align?

What’s the unique reason customers choose your business that cannot be easily copied? For Data Story, the unique, un-copyable advantage you get when you work with us is our values.

You can’t copy an attitude. Our values allow us to drive measurable, bottom-line results. Our values attract people & businesses who value transparency, testing, speed, data insights & ultimately results above everything.