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Website Development

Website Development & Analytics Tracking

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The Problem

The Steam Warf website was in need of a new, more modern website but also lacked the traking data to understand the customer journey.

Our Process

Research & benchmark
Prioritise & Hypothesise
Design & Build
Test & Learn

The Solution

We redesigned the website to be more modern, integrated important customer tracking data and built each page to convert.

After completing an audit of the previous website, the team reorganised and optimised each page to better facilitate the customer journey. This included producing clear CTA's, enhancing the customer flow, improving on page SEO, and future proofing the websites architecture.

Understanding visitor usage is important for any website. To ensure high quality data, we implemented custom events via Google Analytics 4. This allowed us to see standard events like pageviews in addition to data for specific elements of the site like the new accordion, out bound links and new tenant pages.

The Steam Warf website was in need of a new, more modern website but also lacked the traking data to understand the customer journey.

After completing an audit of the previous website, the team reorganised and optimised each page to better facilitate the customer journey. This included producing clear CTA's, enhancing the customer flow, improving on page SEO, and future proofing the websites architecture.

Do our strategies align?

What’s the unique reason customers choose your business that cannot be easily copied? For Data Story, the unique, un-copyable advantage you get when you work with us is our values.

You can’t copy an attitude. Our values allow us to drive measurable, bottom-line results. Our values attract people & businesses who value transparency, testing, speed, data insights & ultimately results above everything.