We're here to help grow your organisation

We’re a full service digital agency that uses data to systematically measure & improve marketing performance. Our crew are all on board with the mission: drive your growth through data-driven digital.
Meet the crew

Meet the crew

Dave Hockly
Director
Hannah Stuart
Account Strategist
Alenka Butturini
Digital Marketing Specialist
Casey Hemingway
Casey Hemingway
Growth Marketing Specialist
Paul Hutch
Full Stack Developer
Connor Finnlayson
Facebook Ads & No Code Consultant
Reko
Data Story Mascot
You?
We're always looking for key people

Join our dynamic team

We’re always looking for great marketers to join our team.

  • Competitive salary
  • Flexible working arrangements
  • Health care included
View career openings
About

Our values & our people

My first 2 companies failed. And I payed for it out of my own pocket. But the learnings were priceless. I learned the hard way the value of strategy, customer insights and how to manage a marketing budget.

We now treat our clients budgets like our own: as if the spend comes out of our own pocket. In some cases we guarantee work so it literally does.

We're on a mission to become so good at growth marketing that we can help organisations change the world for the better. We’re on track to drive 50 million in additional revenue for Clients by 2025, even with Covid-19.

Lots of companies do what we do. But no other company does what we do the same way. We make websites, run paid media, geek out on SEO, build landing pages, do extensive customer research and testing. We develop and execute marketing strategies. We’re a full service digital agency that uses data to systematically measure & improve marketing performance. 

We're all-in on our values that we made them a manifesto. Our values drive everything we do. Hopefully you're on the same page or truth is we won't work that well together!
Our Values

The DS Manifesto

Our values inform every decision we make. Who we hire, where we spend money, what we focus on, the service you can expect as a client. These values form our heartbeat. 

When we work with clients or teams that align to these values, everybody wins. Stronger results, faster learning and work satisfaction runs high.


Never settle. Chase growth
The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack in will.
Vince Lombardi

We want to make a measurable difference to every client. Getting results requires being systematic, having a clear benchmark, involving different departments, creativity and testing. We can’t settle. Data Story is built off a simple strategy: if we grow our clients, we’ll grow. Your success is our success. Never settle.

For example, if we’re working with a client and not achieving the results we would like to see, we would assess why not (such as product-market fit, strategy, speed, execution) and address the problems, or look at no longer working together.  


Radical transparency
Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
Seth Godin

We keep ego out of the room. This allows us to be data-driven and less biased. Transparency allows us to put everything on the table. Radical transparency is what allows us to work fast and to get outstanding results.


Test everything

Every success story is a tale of constant adaption, revision and change.
Richard Branson

We never want to execute marketing initiatives without being able to measure how impactful we are. That way nothing is wasted. If an initiative underperforms, we learn what does not perform. If we have the analytics and structure in place, every initiative teaches us what does or does not motivate, distract or hinder. We learn how different layouts, messages or channels perform at certain steps in the customer journey.

The hypothesis mindset allows us to fail, to throw things out there, to get creative. The hypothesis mindset inspires us to design a way to test our ideas. At Data Story we’re always learning and always improving.


Speed outperforms perfection
If I fail more than you do, I win.
Seth Godin

We don’t spend long finessing and fussing when it's statistically proven that speed outperforms perfection. We move fast. Decisions made quickly can be every bit as good as decisions made cautiously and deliberately. Data insights (unless doing raw data analysis) often come from large trends over context. We focus on the highest impacting areas, not doing technically brilliant work because it makes us feel clever. The focus is on wins, and speed earns wins faster.


People first, bro

I start with the premise that the function of leadership is to produce more leaders, not more followers.
Ralph Nader

People are what matter most in this world. We want everyone that comes in contact with Data Story to be better off for it.

14,392
The number of customers we’ve helped to achieve better results online.
2010
The first client website was made and optimised, kickstarting what is now Data Story.
$12.3m
The estimated value we’ve added to our customers' businesses.

Do our strategies align?

What’s the unique reason customers choose your business that cannot be easily copied? For Data Story, the unique, un-copyable advantage you get when you work with us is our values.

You can’t copy an attitude. Our values allow us to drive measurable, bottom-line results. Our values attract people & businesses who value transparency, testing, speed, data insights & ultimately results above everything.