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Improve Your Marketing ROI

A 6 month, hands-on program to develop your strategy & Journey Data Hub
Join the 50+ companies we’ve helped to measurably grow

Get clarity on your biggest marketing opportunities

Marketing is getting harder, not easier. More tools, more channels, more competition.  

While there are courses to learn tactics, these won’t give you clarity. You need to know what to focus on, what to prioritise and how to measure success.

Join the Data Story growth academy to get the framework and support to scale your business the smart, measurable way.

We’ve helped grow NZ’s biggest brands, generating additional millions in revenue. Now's your chance to learn and scale your organisation.

Not a generic, automated course

Covers strategy & prioritisation from data
We teach you to think critically, not follow steps
Data & insights led. We deep dive with you into your business & industry
Designed to unlock measurable growth so you can change the world

Data Story Growth Academy combines agency consultation with content & coaching to help you & your company grow

What's Included

6 months access
6 x 1:1 coaching sessions
Accountability to reach milestones & growth
Analytics tracking template
Tech stack & analytics consultation
Paid Media planning template
Video lessons
Data Studio & Google Sheets templates with scripts & connectors
Paid Media Analysis
Marketing automation analysis
CRO analysis, templates & processes
And more
Data Story quickly designed and implemented our customer portal analytics. They took our internal team on the journey to build capability that went beyond the life of the project.
Jonathan Southee, Director Digital Delivery - NZTE

Who is the growth academy for?

Best for organisations selling services, experiences, b2b, SaaS, niche or high value products, not-for-profits, and public sector.
  • Brands that need more than in-platform attribution models or vague brand metrics
  • Not getting results you want, or you want to maintain growth
  • Unsure where to focus
  • Previous strategy has not worked
  • Want to finally get data to make better marketing decisions

The Growth Academy coaches and consults you through developing the foundational structure and strategy required to get consistent marketing results.

The goal is to quickly and affordably set you up with the data and processes used by the world's leading organisations.

We've outperformed every agency we've replaced because we lay these frameworks for success. This program gives you data on where to prioritise and lights up the full impact of your marketing for your organisation.

The program is hands on. Together we'll complete each stage below.

1. Introduction & Onboarding
  • Private onboarding call
  • Tools access call
  • Program intro (15:00)

We connect to your data to guide your specific configuration and tech stack. Your performance will also be monitored in our Journey Data Hub

2. Market Segmentation
  • Define your customer segments (22:00) + template
  • Grouping your products & services (5:00)
  • Capture your business & marketing goals (13:00) + template
  • 1:1 Call reviewing and building customer segments in your marketing tools
  • 1:1 Call reviewing your business overview & challenges

3. Journey Based Marketing (JBM)
  • Why and how JBM works (14:12)
  • Map your customer’s journeys (15:14)
  • Create your Marketing Data Hub (6:12)
  • 1:1 Call to review and develop your journey metrics

4. Journey Based Analytics
  • Create your tracking plan (14:12)
  • JBA Naming conventions (4:12)
  • Reporting using naming conventions
  • 1:1 Call to confirm your MVP tracking plan

5. Using Your Data for Clarity & Growth
  • Data for strategy (14:12)
  • Data for optimisation (4:12)
  • Set up your data dictionary (12:00)
  • 1:1 Call to confirm your marketing strategy based on your data

6. Playing to Win
  • Speed and maturity, when to research vs test (14:12)
  • The hard chat: when you lack a competitive advantage  (4:12)
  • Internal buy in, leadership and team building
  • 1:1 Call to work with you to develop your marketing machine

Book Your Application Call

We'll chat through your current marketing strategy and see if the Growth Academy is right for you and your organisation. No obligation, no risk.
- Dave Hockly, Data Story Founder

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Who are Data Story

Growth & data focused digital marketing agency
We're a digital marketing agency, based in Queenstown and Wellington, NZ. We serve customers all over the world. We read business strategy, copywriting & psychology books when we’re not biking or skiing.
UX & customer journey specialists
We create amazing digital experiences that help more of your customers understand what you do, why you do it and persuade them to give you a try.
Analytics & strategy nuts addicted to measurable growth
We’re results focused. We’ve added additional millions in revenue for clients & helped private sector & not-for-profit companies reach goals faster.

“Data Story helped us become more data-driven

...which is our biggest competitive advantage."
–Alana McGillivray, Storypark Marketing Manager

See our work